How many fans do you have? 100, 300, 1000? What are you doing to keep these fans as fans? Are you doing anything to gain more fans?
Use these 5 tips to help you 1) keep your existing fans and 2) maybe get some new ones.
1. Email, Email, Email List
I just visited your Facebook, SoundCloud, YouTube, and finally your website, but you would never know. I may have bought your album off of iTunes, but chances are that you will never have an opportunity to thank me.
You need to make sure you have a way of giving me an option to sign up for your email list. Give me a free song or some sort of special insight. An email list will help you stay in touch with existing fans, which leads me to #2.
2. Connect with your fans
One of the coolest things that happened to me was when one of my favorite artists told me congratulations on my marriage. Not all artists can do that, but he happened to see my life event on Facebook and messaged me.
Imagine what your fans would think of you could do similar. A couple emails every month or two, special updates, or even a Q&A session on Facebook/Twitter. Anything to connect with your fans will help you keep them and gain more.
3. What Are You Doing At Shows?
I performed at smaller venues where the crowd was 300 strong. There was something memorable that happened one night for me. While finishing up my set, the crowd started chanting the hook to my song. It was very organic and pure. I believe the only reason that happened was because I took the time, before my time slot, to meet a lot of the people in the crowd.
Too often I see artists sitting in the back, just waiting for their “turn” to perform. Here’s a hint, most people don’t listen to people they don’t know. I have seen very talented artists perform to barely a handclap at the end. Why? Because people tuned them out. They didn’t say hello to anyone before or AFTER. I wouldn’t want to be that guys fan either. Keep your fans and gain new ones by interacting with them at your live event. You might even sell a few tshirts.
4. Build A Unique Platform
One day, after your fame has come and gone, you may appear on Vh1’s Behind The Music, until then you will need to build your own platform. BET, MTV, and other major music platforms will be awesome to be on, but if you aren’t there then you have to be somewhere.
There’s so many places for you to build on. SoundCloud, YouTube, Bandcamp, Facebook, Facebook Live, Twitter, Periscope, and SO many others. Build an audience at these places and the majors will be begging for you to stop by. Be unique.
5. Make Good, New Music
An artist can get stale if they never come out with anyone’s music. You don’t have to have an album, but it isn’t hard to produce a new single every once in a while. As a fan, I may forget about you if I’m still listening to your song from 2 years ago. That would have been played out of existence. Give the fans something fresh. Even a remix of a favorite song can be a winner.
That’s all I have for you today, share this. Comment on here, Facebook, or twitter. Lemme know